It is striking how many artists were perceived as gloomy, morbid, and "goth" by the fans, but rejected that label.
Off the top of my head:
Sisters of Mercy
Siouxsie Sioux
New Order
Pop art is not a guru-teaching. The artist is not a guru, and the fan is not a chela. The people who come to a nightclub are making a very subtle, very powerless contribution.
The artist has a lot of authority, control, prestige. People pay attention to the artist; people try to ignore the fans.
Rather than making the fan unimportant, this makes the fans supremely important. It is like the "yin" of Taoist philosophy; it exerts no power and somehow it rules all things.
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